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March 2009
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From Facebook and YouTube to Twitter and iTunes, business schools are scrambling to dip their toes in all kinds of new media. The rationale? B-schools know that they have to meet Generation Y on their own terms—and that means “social networking.”
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In recognition of his pioneering work in psychometrics and many contributions to standardized testing, GMAC Vice President for Research and Development Lawrence M. Rudner has received the 2009 Career Achievement Award from the Association of Test Publishers.
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The bold new face of MBA.com, the GMAC website for prospective MBA students, is now live. Brimming with interactive tools, multimedia features, and expanded content, the upgraded website offers prospective MBA students a wealth of information—and a central online destination—for researching and preparing for business school.
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When it comes to reaching prospective MBA students, school websites have a greater influence on where students choose to enroll than published rankings.
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Bringing the GMAT exam directly to students who live some distance from a GMAT testing site, the GMAT Mobile Test Center is currently on its fourth cross-country trip—three across the United States and one across Canada.
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Looking for something new? Check out new professional opportunities around the industry and around the world.
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See what's new with your colleagues across the industry. Send promotion and hiring announcements to gmnews@gmac.com for inclusion in future editions of this newsletter.
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