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New GMAC Survey Seeks Benchmarks for Soft Skills

Along with gauging intelligence and academic ability, student recruitment at a growing number of schools now includes an effort to assess a candidate’s soft-skill potential. But there’s the rub:  Which skills play the greatest role in success, and how can they be measured?

To shed light on these questions, GMAC has created a new research survey. According to Gregg Schoenfeld, GMAC associate director of research, the survey first explores how different schools define soft skills. The survey also asks whether schools try to measure soft skills among current and prospective students and, if they do, how they go about it. The ultimate goal, Schoenfeld says, is to develop a baseline understanding of current practices at business schools.

Institutions that take part in the survey will receive a customized data report that should help them benchmark their own practices against those at other schools. General findings will be shared with the GMAC community.

The survey is currently in the field. If you would like to be a part of the supplemental sample, fill out a short questionnaire. It is designed to take no more than 15 minutes to complete.

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