Graduate Management News

School Advisory Group to Guide Transition to New GMAT™ Vendors

As GMAC prepares to transfer responsibility for administering and developing the GMAT to new vendors Pearson VUE and ACT, the organization is coordinating its efforts with a group of business schools reflecting a cross-section of the thousands of institutions around the world that depend on the exam to evaluate candidates for admission.

The school advisory group, which includes approximately 16 schools from around the world, met for the first time in May and is scheduled to convene again in December.

“The feedback is helping us set our direction with the new vendors,” said Peg Jöbst, vice president of the GMAT program at GMAC.

Input from the schools that are part of the advisory group is influencing the kinds of services GMAC will provide once the transition from Educational Testing Service® to the new vendors is complete in 2006. Improvements will include more comprehensive score reporting capabilities and other management features.

“This transition is an opportunity for us to improve our service to schools,” said Susan Motz, managing director of marketing and customer service for GMAC, who is coordinating the advisory group’s activities on behalf of the Council. “The GMAT will remain the same test and retain its validity, reliability, and security, but we’re talking to the schools about services around the test.”

Convening the school advisory group is just one of a series of steps GMAC is taking to understand and respond to the needs of b-schools as the GMAT transition continues to unfold. For example, GMAC senior executives plan to travel to London in October to meet with representatives of European schools.

GMAC also held a question-and-answer session at the 2004 GMAC Annual Industry Conference in June to gather input and answer questions from b-schools about the transition.

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