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Schools Urged to Enter Data in Expanded MBA Pathfinder® Data Warehouse

The new-and-improved MBA Pathfinder® data warehouse is live on gmac.com! The data warehouse, which supplies information to the school search tool on mba.com, now captures more complete information about business school programs, their offerings, and their students and graduates—just what prospective applicants need to make good decisions about where to apply for a graduate business degree.

But the full and early participation of business schools and word-of-mouth marketing in the school community are necessary to make the project a success. GMAC® urges business schools to enter their information through gmac.com as soon as possible, to make sure that the database will provide a strong foundation for enhanced services to schools and prospective students.

In 2005, new reporting functions on gmac.com will help address the burden of responding to multiple survey requests. A redesigned school search tool on mba.com, also scheduled to launch in 2005, will offer improved service to prospective students.

With reporting features, a redesigned school search, and the ongoing quality assurance program that ensures the accuracy of program data, MBA Pathfinder® will fulfill its promise as the best source of objective, audited information on graduate business and management programs.

Promoting your programs in MBA Pathfinder® is free—and with 250,000 visitors and 37,000 school searches per month on mba.com, it’s a marketing opportunity you’ll want to seize. For more information on the MBA Pathfinder® data warehouse and the school search tool on mba.com, please visit the School Services section of gmac.com or contact us at pathfinder@gmac.com.

MBA Pathfinder® and GMAC® are registered trademarks of the Graduate Management Admission Council® (GMAC®). All rights reserved.
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