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Advertise Your Programs in MBA Pathfinder® School Search Database and Be a Winner

Each month, prospective students conduct more than 37,000 school searches using the MBA Pathfinder® school search database, looking for their “right fit” school.

As if that were not enough enticement for schools to promote their programs in MBA Pathfinder®, GMAC® is also running a contest for schools that enter Level 2 program data by April 15, 2004.

Update your Level 2 program data or post Level 2 data for the first time in MBA Pathfinder school search database by April 15, 2004, and you will be automatically entered in a random drawing to win free registration for the 2004 GMAC® Annual Industry Conference (a U.S. $500 value), or an American Express gift certificate worth U.S. $100. Two winners will receive the free registration prize, and five will receive the gift certificate.

MBA Pathfinder® school search database enables prospective students to set search criteria, find programs that meet those criteria, and save their searches. Level 1 data are general, but Level 2 data are used in advanced searches and to compare programs (Level 2 data include, for example, the average GMAT® scores of entering students and the percentage of women and international students in a program’s entering class). These data are standardized and audited, making MBA Pathfinder® the most reliable source of information for prospects shopping for schools.

To remain searchable by prospective students, Level 2 data must be updated each year, on the date you select. Level 2 data that are not renewed 45 days beyond their renewal date become invisible to prospects.

To update your data, go to www.gmac.com/pathfinder and click the “Update MBA Pathfinder Data” button. To display data in MBA Pathfinder® for the first time, go to www.gmac.com/pathfinder and click the “Sign Up for MBA Pathfinder” button.

For more information about MBA Pathfinder® school search database or the contest, email pathfinder@gmac.com.

GMAC®, GMAT®, and MBA Pathfinder® are registered trademarks of the Graduate Management Admission Council®. All rights reserved.
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