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Advertise Your Programs in MBA Pathfinder™ School Search Database and Be a Winner

Each month, prospective students conduct more than 37,000 school searches using the MBA Pathfinder school search database, looking for their “right fit” school.

As if that were not enough enticement for schools to promote their programs in MBA Pathfinder, GMAC is also running a contest for schools that enter Level 2 program data by April 15, 2004.

Update your Level 2 program data or post Level 2 data for the first time in MBA Pathfinder school search database by April 15, 2004, and you will be automatically entered in a random drawing to win free registration for the 2004 GMAC Annual Industry Conference (a U.S. $500 value), or an American Express gift certificate worth U.S. $100. Two winners will receive the free registration prize, and five will receive the gift certificate.

MBA Pathfinder school search database enables prospective students to set search criteria, find programs that meet those criteria, and save their searches. Level 1 data are general, but Level 2 data are used in advanced searches and to compare programs (Level 2 data include, for example, the average GMAT scores of entering students and the percentage of women and international students in a program’s entering class). These data are standardized and audited, making MBA Pathfinder the most reliable source of information for prospects shopping for schools.

To remain searchable by prospective students, Level 2 data must be updated each year, on the date you select. Level 2 data that are not renewed 45 days beyond their renewal date become invisible to prospects.

To update your data, go to and click the “Update MBA Pathfinder Data” button. To display data in MBA Pathfinder for the first time, go to and click the “Sign Up for MBA Pathfinder” button.

For more information about MBA Pathfinder school search database or the contest, email

GMAC™, GMAT™, and MBA Pathfinder™ are registered trademarks of the Graduate Management Admission Council™. All rights reserved.
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