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Global MBA Graduate Survey 2003 Shows Most Grads Would Recommend Their Schools

Even in a tight economy and the toughest job market in years, most of the 4,123 soon-to-be MBA grads surveyed in GMAC’s Global MBA® Graduate Survey said they would definitely recommend their schools to others who had decided to pursue an MBA. Another 30% said they would probably recommend their schools. Only 1 percent said they definitely would not. The graduating MBAs surveyed represent 96 schools and 110 countries of citizenship; 47% are not U.S. citizens.

What is it that drives the decision to recommend one’s school? The three decision factors most strongly associated with students’ willingness to recommend their schools to others are the quality of the program management, the quality of the curriculum, and the quality of the administration in the students’ business schools. These results are an affirmation for business school faculty, program managers, and administrators; students are evidently sensitive to the quality of key aspects of the business school program and more willing to be ambassadors of programs they feel are substantive and well managed.

The next most important drivers of students’ willingness to recommend their programs are the students’ satisfaction that their MBA degrees have prepared them to get good jobs and the quality of their fellow students. The students’ appreciation for the contributions of their colleagues strongly affirms the role of the admissions office in assembling classes in which students will learn from each other as well as from the formal curriculum.

Summary results of Global MBA Graduate Survey 2003 are available online in the Surveys and Trends section of www.gmac.com. Go to www.gmac.com/surveys.

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