Research and Tools to Recruit Women Now is a great time for women to consider graduate business school. 118,027 women sat for the GMAT® exam in testing year 2016, accounting for 45.2 percent of all test takers. Gain new insights about women's motivations to pursue a graduate management education (GME), their approach to the application journey, and the biggest challenges they face along the way. Read What Women Want: A Blueprint for Change in Business Education, a white paper authored by GMAC analysts and researchers. Expand your reach to women interested in management degrees. Maximize your efforts to recruit women with research and tools available only from GMAC. TARGET YOUR RECRUITING The GMASS® search service database contains more than 220,000 qualified women who are interested in pursuing a graduate management education. Use this robust tool to connect with women around the globe interested in a wide range of programs. The list of women candidates is continually updated. Recent GMASS numbers will show you: Where they are (88,000 in the United States; 51,000 in China; and 25,000 in India.) Where they want to study (163,000 in the Americas; 63,000 in Europe; and 31,000 in Asia) What they want to study (top three programs for women are MBA, MS in Business, and MS in Accounting) Refer to the mba.com Prospective Students Survey results for valuable insight into the needs, motivations, behaviors, and program choices expressed by women from around the world. Use the data to inform your outreach strategies and GMASS searches. Read our Profile of GMAT Candidates analysis to examine testing data by many variables, including gender. Browse the archives for other reports focused on women, including: Minding the Gap: Tapping the Potential of Women to Transform Business (white paper) Where Are Women in Graduate Business School? (Research Insights article) Women and Graduate Management Education (Data-to-Go brief) Women in the Business School Pipeline Webinar (webinar recording) Read and learn more about recruiting women candidates: Recruiting Women for B-School and Going Beyond “What’s in it for You” (Graduate Management News article) Marketing Insights for the Expanding Pool of Women B-School Candidates (Graduate Management News article) Empower women with information. Goals and reservations among women vary by geographic region, but research shows that several common fears related to pursuing graduate management education revolve around educational costs, uncertainty in how to prepare for the GMAT exam, and work-life balance with potential career outcomes. Access blogs and events related to these conversations you can share with women to help address their concerns: WEB CONTENT GMAC Viewpoints: Educating Women about Business, B-School, and the GMAT Exam (Graduate Management News article) Chandra Crawford, Class of 2016, on Using an MBA to Empower Women (Student Video Blogger on mba.com) Closing the Gender Gap: Educating College Women About the GMAT Exam and Business Careers (Ask the Expert blog on mba.com) Companies’ 2017 Expansion Goals Provide Opportunities for B-School Grads (Official GMAT Blog on mba.com) Scholarships Can Help Offset the Cost of Your Degree, But You Need to Know How to Find Them (Official GMAT Blog on mba.com) Business School Self-Assessment (article on mba.com) PREP TOOLS GMAT Preparation: GMAC offers the only official line of test preparation products for the GMAT exam. Direct your prospective students to our comprehensive study tools on mba.com. Highlight your program’s commitment to reaching women. Your school’s website is the information source with greatest impact for a woman’s decision-making, according to survey findings from the mba.com Prospective Students Survey. Embedding targeted information, such as the following resources, into your website or other communications and marketing efforts can help promote your school and the value of an MBA or master’s degree to future businesswomen. MARK YOUR CALENDARS Look for events that celebrate achievements by women, like International Women’s Day observed every year on March 8th, as well as events hosted by organizations like Forté Foundation. List your recruiting events and scholarship deadlines on our websites. The School Events calendar on mba.com provides a comprehensive listing of school events by date and region to thousands of students around the world. Add your events to the School Events calendar on the Calendar of Events application on gmac.com. SHARE OUR LATEST BLOGS On the Ask the School Expert blog: Women in Business: An MBA Alumna’s Perspective Six Ways Women Can Support Each Other in Business School and Beyond