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Research and Tools to Recruit Women

Now is a great time for women to consider graduate business school.

118,027 women sat for the GMAT™ exam in testing year 2016, accounting for 45.2 percent of all test takers.

Womens Whitepaper

Gain new insights about women's motivations to pursue a graduate management education (GME), their approach to the application journey, and the biggest challenges they face along the way. Read What Women Want: A Blueprint for Change in Business Education, a white paper authored by GMAC analysts and researchers.
 

One

Expand your reach to women interested in management degrees.

Maximize your efforts to recruit women with research and tools available only from GMAC.

TARGET YOUR RECRUITING

Two

Empower women with information.

Goals and reservations among women vary by geographic region, but research shows that several common fears related to pursuing graduate management education revolve around educational costs, uncertainty in how to prepare for the GMAT exam, and work-life balance with potential career outcomes. Access blogs and events related to these conversations you can share with women to help address their concerns:

WEB CONTENT
 PREP TOOLS

Three

Highlight your program’s commitment to reaching women.

Your school’s website is the information source with greatest impact for a woman’s decision-making, according to survey findings from the mba.com Prospective Students Survey. Embedding targeted information, such as the following resources, into your website or other communications and marketing efforts can help promote your school and the value of an MBA or master’s degree to future businesswomen.

MARK YOUR CALENDARS
  • Look for events that celebrate achievements by women, like International Women’s Day observed every year on March 8th, as well as events hosted by organizations like Forté Foundation.
  • List your recruiting events and scholarship deadlines on our websites. The School Events calendar on mba.com provides a comprehensive listing of school events by date and region to thousands of students around the world. Add your events to the School Events calendar on the Calendar of Events application on gmac.com.
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