You asked. We listened!
Available later in the year and only from GMAC, we will be offering new insights in GMASS that will allow you to conduct more targeted outreach to qualified GME candidates. With these additional insights powered by proprietary GMAC algorithms, you’ll be able to connect with active candidates who have taken the GMAT exam and are making their decisions on where they’d like to apply.
Based on their GMAT performance, GME preferences, and MBA.com profile, GMAC currently shares program recommendations tailored to prospective candidates on your school’s behalf.
These recommendations are now available for purchase through GMASS so you can connect with candidates who may be more receptive to your message and are more likely to engage with you.
Scores Sent to My Competitors
Get notified when candidates send scores to similar programs to yours. GMAC builds competitive groups of similar programs to yours based on score sending behavior (along with some additional criteria to ensure you’re getting the leads that are most similar to your competitors). When a candidate sends at least one score to your competitive group, you can now connect with them to reinforce your program’s unique value.
Things You Need to Know
- There will be a new download file format and code list that include these two new fields and codes – these will be made available later in the year.
- The standard pricing for GMASS names will remain the same. There is an added fee of $1.00 per candidate for each premium insight.
- The search screen in GMASS will look a little different, but don’t worry, it’ll still be as user-friendly as ever.