Engagement Matters! How to Remain Sticky in the Application Process to Impact Enrollment
Two very different approaches to candidate engagement, including a competition to design a movie trailer for SONY, will be presented that will inspire you to think creatively about how you can increase stickiness for candidates looking to apply to your school.
Marketing to Undergraduates
Undergraduate students are the future of graduate management education, be it for pre-experience programs, or, in the future, MBAs. Do you know what they want, how they think and how best to communicate with them? This session will uncover this new generation, providing actionable strategies and tactics to engage with them more effectively.
Awarding Scholarships with Purpose: An Introduction to Projection Modeling
Competition for students is fierce and budgets are tight, but you are responsible for getting the right students at the right price point. In this session, we will take the chaos out of scholarship awarding by exploring an enrollment scenario and demonstrating how projection modeling can be used to develop a scholarship strategy that is aligned with your institution’s goals.
Applying the Customer Experience Mapping Method to the European Context: Admissions and Program Delivery
London Business School will share what they learned from applying design thinking and experience mapping to both their admissions and program delivery departments in an effort to gain deeper insight into candidate and student pain points and what they needed to do to alleviate them. A new MBA curriculum has resulted from this exercise.
Online MBAs: The Imperial Business School Case Study
Imperial Business School launched an Online MBA in 2015. Join this session to learn why they decided to pursue this strategy, and how they implemented a new program from an admission, program delivery and career services viewpoint.
Rethink the GMAT Exam
Students and programs are changing so what needs to change about how we evaluate them? During this highly interactive workshop, your mission will be to help us rethink the GMAT exam. You’ll be challenged to define what the next generation exam should assess, how best to share the information, and explore the trade-offs between various exam characteristics.
Finding your Why: Keys to Differentiate Your Program in a Competitive Market
This highly interactive session will introduce you to the art of “smarketing” – a new framework that will help you identify the strengths and benefits of your program; understand what they mean to different stakeholders; and communicate them more effectively when speaking to candidates in the admissions process.
Enhance your Global Potential with Cultural Intelligence
Whether traveling to diverse lands to recruit global talent for your school, designing and delivering business programs to educate tomorrow’s global managers or working within globally diverse teams, this workshop will provide tips and techniques to enhance your cultural intelligence (CQ) capabilities (CQ Drive, CQ Knowledge, CQ Strategy, CQ Action), making you a more effective professional and global citizen.