2017 GMAC European Conference

29 November to 1 December | London, UK | #GMACEurope2017

This event is now fully booked. Please contact us at programseurope@gmac.com if you wish to be added to a waitlist.


The GMAC European Conference is designed for school professionals in admissions, marketing, recruitment, international affairs, and program management. This is a global forum exploring issues of increasing importance within a growing European graduate management education landscape. Whatever your role is, you will come away with new ideas that you can put to work immediately.

This year we will be exploring themes around globalization and student mobility, and how we must think originally and competitively in times of change.

Conference Format

In addition to deep-dive plenary, topic-focused concurrent sessions and interactive workshops, you will also enjoy networking time with industry colleagues over the two-day conference. For those who want a little extra hands-on experience, please join us for the pre-conference workshop. Details below.

  • Wednesday 29th November 1pm – 4:00pm: Pre-conference workshop
  • Wednesday, 29th November 4:30pm-5:30pm: First-Time Attendee Orientation Meet-and-Greet
  • Wednesday 29th November 6pm: Welcome reception for all attendees
  • Thursday 30th November 8:45am - Friday 1st December 1:30pm: European Conference


This year we will be exploring themes around globalization and student mobility, and how we must think originally and competitively in times of change.

List of Sessions and Workshops Under Development

Concurrent Sessions

Engagement Matters! How to Remain Sticky in the Application Process to Impact Enrollment

Two very different approaches to candidate engagement, including a competition to design a movie trailer for SONY, will be presented that will inspire you to think creatively about how you can increase stickiness for candidates looking to apply to your school. 

Marketing to Undergraduates

Undergraduate students are the future of graduate management education, be it for pre-experience programs, or, in the future, MBAs. Do you know what they want, how they think and how best to communicate with them? This session will uncover this new generation, providing actionable strategies and tactics to engage with them more effectively.

Awarding Scholarships with Purpose: An Introduction to Projection Modeling

Competition for students is fierce and budgets are tight, but you are responsible for getting the right students at the right price point. In this session, we will take the chaos out of scholarship awarding by exploring an enrollment scenario and demonstrating how projection modeling can be used to develop a scholarship strategy that is aligned with your institution’s goals.

Applying the Customer Experience Mapping Method to the European Context: Admissions and Program Delivery

London Business School will share what they learned from applying design thinking and experience mapping to both their admissions and program delivery departments in an effort to gain deeper insight into candidate and student pain points and what they needed to do to alleviate them. A new MBA curriculum has resulted from this exercise.

Online MBAs: The Imperial Business School Case Study

Imperial Business School launched an Online MBA in 2015. Join this session to learn why they decided to pursue this strategy, and how they implemented a new program from an admission, program delivery and career services viewpoint.

Rethink the GMAT Exam

Students and programs are changing so what needs to change about how we evaluate them? During this highly interactive workshop, your mission will be to help us rethink the GMAT exam. You’ll be challenged to define what the next generation exam should assess, how best to share the information, and explore the trade-offs between various exam characteristics.


Finding your Why: Keys to Differentiate Your Program in a Competitive Market

This highly interactive session will introduce you to the art of “smarketing” – a new framework that will help you identify the strengths and benefits of your program; understand what they mean to different stakeholders; and communicate them more effectively when speaking to candidates in the admissions process.

Enhance your Global Potential with Cultural Intelligence

Whether traveling to diverse lands to recruit global talent for your school, designing and delivering business programs to educate tomorrow’s global managers or working within globally diverse teams, this workshop will provide tips and techniques to enhance your cultural intelligence (CQ) capabilities (CQ Drive, CQ Knowledge, CQ Strategy, CQ Action), making you a more effective professional and global citizen.

Pre-Conference Workshop — Fully Booked

Data-Driven Enrollment Strategy: How to Use Projection Modeling to Inform Admission and Scholarship Strategy

As a GME professional, you face unique challenges when it comes to enrollment management. You likely don’t have a team of data analysts on your staff and, with a rolling admissions cycle, you may begin making admission and scholarship decisions before you even know what your full applicant pool will look like. Not to mention the pressure to meet various (and often conflicting) enrollment targets — trying to balance things like class size, scholarship budget, and admissions metrics such as diversity and quality. In this interactive workshop, we will use modeling to work through an enrollment scenario. We will analyze goals, challenges, and opportunities that modeling can uncover; develop an admission and scholarship strategy based on real data; explore strategy alternatives; and identify ways this information can be presented to key stakeholders. Bring your computer or iPad to this session for a hands-on experience using real data (you will need Microsoft Excel to access the data).

Learning objectives:

  • Analyze the inputs needed for projection modeling
  • Determine how to use modeling to explore various admission and scholarship strategies at your institution
  • Integrate modeling to make both high-level and day-to-day strategic enrollment decisions


  • Pre-Conference Workshop: £150 + VAT — Fully booked.
  • Early bird registration fee: £600 + VAT — Fully booked.
  • Registration fee after 6th October: £700 + VAT — Fully booked. Please contact us at programseurope@gmac.com if you wish to be added to a waitlist.

The conference registration fee includes all scheduled meals and program materials.


Payment can be made via credit card, wire transfer or check. Payment must be received within 30 days from the date of your invoice or by Friday, 17 November 2017, whichever is sooner.

Cancellation Policy

If you need to cancel your conference registration, please email programseurope@gmac.com. Refunds will be granted if written cancellation notice is received by email to programseurope@gmac.com on or before Friday, 27 October 2017. Refunds will not be granted after this date. Please allow six to eight weeks for a refund.


Registration substitution will be granted if: (1) written notice is received by programseurope@gmac.com on or before Friday, 27 October 2017 and/or (2) replacement registration contact information is submitted on or before Friday, 27 October 2017.

Venue and Travel


This year we are very pleased to be hosting the conference in the exciting and vibrant city of London.

To be held at London Business School’s tranquil campus near the beautiful Regent’s Park, you will spend an enjoyable few days learning and sharing ideas with peers and colleagues during the conference and at our evening social events in and around this amazing city.

Conference Venue

London Business School
26 Sussex Place
NW1 4SA 

Map of the Venue Location

Hotel Accommodation

A block of rooms has been reserved at the Danubius Hotel Regents Park, only a 10-minute walk from the London Business School campus.

Danubius Hotel Regents Park
18 Lodge Road
St. John’s Wood

Get Involved

Submit Your Conference Session Idea

Position you and your school as thought leaders in the graduate management education community by sharing your innovations, ideas, and best practices with your fellow attendees. Professionals attend the concurrent sessions expecting clear ideas, lessons, and success stories that they can implement at their schools. The objective of each concurrent session is to present innovative approaches to new or existing challenges so that session attendees can get inspiration and ideas for ways to approach similar situations.

We encourage you to get involved with the conference by submitting your concurrent session proposal. We will accept proposals submitted until August 31, 2017.

Steps to Submit Your Proposal

  1. Review the evaluation criteria (below) and the conference speaker policies. 
  2. Gather the session information, review proposal deadlines, review your schedule and budget to confirm that you and all additional speakers are able to attend the conference between 29 November – 1 December 2017 in London, UK.
  3. Complete and submit the Concurrent Session Proposal Form by August 31, 2017.

What Happens After Your Proposal is Submitted?

  1. You will receive an email acknowledgement within two business days of submission.
  2. The Conference Proposal Committee will read submissions as received.
  3. After the submission deadline, the committee will convene to evaluate the submissions.
  4. You will be notified of the committee’s decision on or before August 18, 2017.

How is Your Proposal Evaluated?

Successful submissions will include the following criteria:

  1. Content is applicable to the GMAC vision and mission.
  2. Content includes new ideas or approaches to existing and upcoming challenges that are relevant to the graduate management education audience. 
  3. Proposal clearly identifies session objectives and lessons that audience members will learn.
  4. Proposal identifies how and why content is applicable to others in this community.


Contact Us

For further information about the conference, please contact: programseurope@gmac.com