Webinar: In the Spotlight: Part-Time Programs

Thursday October 18 2012 | 11:30 AM EDT | 4:30 PM BST | 9 PM IST

This webinar will examine trends for part-time programs, including trends in the age and background of prospects, as well as career paths of graduates and alumni.


Part-Time Masters Webinar

In the Spotlight: Part-Time Programs

According to admission professionals, more efforts in marketing, outreach and advertising to prospects were the reasons some part-time MBA programs attracted a greater number of applications for their incoming class of 2012-2013. Additional market intelligence reveals that job seekers among part-time MBA grads from the class of 2012 who had a job offer at the time of our graduate survey expected a 53 percent gain in their pre-degree salaries, which is up six points compared with job seekers the year before.

With these data points in mind, GMAC invited your school to enhance your knowledge of current part-time program candidates by joining us for a 30-minute discussion which was held on Thursday, October 18 at 11:30 am EDT in a webinar format.

The conversation focused on prospective student demand for part-time programs, including trends in the age and background of prospects, as well as career paths of graduates and alumni, and ways to potentially engage working professionals for your program.

Why participate in this complimentary webinar?

The webinar offered a discussion of insights from part-time MBA candidates, graduating students, and alumni in the following:

  • Trends for part-time MBA candidates in the business school student pipeline, including age, educational background, and work experience.
  • Candidate motivations and career preferences.
  • Funding expectations and trends in part-time MBA program tuition assistance.
  • Sources of information for working professionals and part-time MBA candidates around the world.

What types of data were featured?

Drawing from GMAT test taker data and GMAC surveys of admissions professionals and students, this webinar provided attendees with the market intelligence to help increase their ability to connect with potential applicants and craft messages that resonate with part-time MBA candidates.

Data Examples:
  • GMAC survey results show 86 percent of prospects living in the United States are considering MBA programs, with 44 percent considering part-time MBA degrees.
  • 67 percent of the class of 2012 part-time grads seeking a new job after their degree received at least one offer –this is the highest rate in the last five years.
  • Applications to part-time MBA programs remain stable, as 44 percent of all part-time MBA programs surveyed reported increased application volumes for the 2012-2013 cycle, and 38 percent of programs reported increased numbers of applications from women.
  • 95 percent of men and women alumni who earned their MBAs in part-time programs recommend their experience.
  • There are diverse career paths among male and female graduates, as the greatest share of men work in Finance/Accounting (19%) and Products/Services (17%) compared with the greatest share of women working in Nonprofit/Government (21%) and Healthcare/Pharmaceuticals (20%).

Related Resources


Hear from the following GMAC Staff during this presentation:

  • Sabrina White, Market Development Director, Americas
  • Gregg Schoenfeld, Director, Management Education Research


Explore the GMAC research reports below

Click on each of the pages to access our survey report PDFs or explore interactive data reports to filter by program type.

Webinar Files

Webinar Files