Webinar | Master’s Degree Preferred: Employability & ROI Outcomes of a Graduate Business Education

May 18, 2016


This webinar, which was presented live on May 18, explores GMAC research on the topics of employability and return-on-investment, and highlights ways it can be used to enhance your marketing and recruitment efforts.

Common subjects of conversation surrounding graduate management education in the media and among prospective students are its rising cost, diminished return-on-investment, and the seeming disconnect between learning outcomes and the skills modern employers demand.

Often what drives these kinds of discussions is anecdotal evidence from a small sample of individuals compelled to share their stories publicly. Although such feedback is important and should not be ignored, these examples often obscure what we know to be true for the vast majority of graduates based on data.

This webinar explores the topics of employability, return-on-investment, skill development, the skills employers demand, and related issues by examining GMAC survey data, GMAT examinee data, and other reliable sources of industry information. Discussions of data insights are paired with examples of how they can be practically applied at business schools and with explanations of their wider implications on the industry. The webinar focuses particularly on areas in which business schools can use employment and ROI data to enhance marketing and recruitment efforts.

This webinar is of particular interest to business school professionals working in the functional areas of admissions, recruitment, and career and alumni services, in addition to business school leaders generally.

Hear from the GMAC Research Team


  • Matt Hazenbush, Research Communications Manager
  • Rhonda Daniel, Survey Research Manager
  • Gregg Schoenfeld, Director, Management Education Research


  • Eric Chambers, Director, Market Development, Americas

Webinar Files

Missed the webinar, or need a refresher? Watch the recorded webinar on demand, and download the handout when it is convenient for you.

Webinar: Master's Degree Preferred Video

Webinar: Master's Degree Preferred Presentation