Webinar: Emerging Markets: Africa & the Middle East

Occurred Tuesday April 17, 2012 | 11:00 AM ET

With some of the world's fastest-growing student populations, regional dynamics in Africa and the Middle East are likely to have a profound effect on management education in different parts of the world. GMAC produced this webinar to allow your school to gain insights into potential applicants from Africa and the Middle East and offer snapshot data and recruiting insights.

Overview

Webinar: Emerging Markets: Africa & the Middle East

Emerging Markets: Africa and Middle East

Thank you for attending! 

The 30-minute discussion was held on Tuesday, April 17th at 11:00 AM EDT in a webinar session about the overall demand from students in countries across Africa and the Middle East, trends in the age and background of candidates, as well as ways to potentially engage them for your program.

What did participants learn in this complimentary webinar?

The webinar offered a discussion of the following:

  • Trends in the leading business school student pipelines from Africa and the Middle East, including age and candidate educational and work background information.
  • Candidate preferences for program type and study destination.
  • Funding expectations and other decision-making influencers.
  • Feedback from GMAC representatives focused on Africa and Middle East regions.

What types of data were featured?
This GMAC webinar provided an overview of trends related to prospective students in the business school talent pipeline from Africa and the Middle East, and key findings from across GMAT® data and GMAC recent survey research. Click on the Resources tab for the newest information.

Examples of data featured include:

  • Untapped talent pipelines: In testing year 2010-11, citizens of Africa sat for 6,145 GMAT exams and citizens of the Middle East sat for 9,580 exams. Combined these regions account for 15,725 total GMAT exams and demonstrate growth from testing volumes five years ago.
  • Shifts in study destinations: While the United States remains the leading study destination for test takers from these regions, there are diverging 5-year trends. Middle Eastern citizens send a greater proportion of GMAT scores to the US, while Africans send a greater share of scores to schools in Africa, now accounting for 12% of their scores compared with five years ago. Major gains in attracting scores are seen among schools in South Africa, Turkey, Lebanon, and Kenya.
  • Timing and decision-making: 49% of the more than 1,000 prospective students surveyed in 2011from Africa and Middle East countries reported that they planned to enroll in a graduate business program within 6 months from the time of the survey. And, 32% hoped to enroll within the next year.
  • Untapped talent pipelines: In testing year 2010-11, citizens of Africa sat for 6,145 GMAT exams and citizens of the Middle East sat for 9,580 exams. Combined these regions account for 15,725 total GMAT exams and demonstrate growth from testing volumes five years ago.
  • Shifts in study destinations: While the United States remains the leading study destination for test takers from these regions, there are diverging 5-year trends. Middle Eastern citizens send a greater proportion of GMAT scores to the US, while Africans send a greater share of scores to schools in Africa, now accounting for 12% of their scores compared with five years ago. Major gains in attracting scores are seen among schools in South Africa, Turkey, Lebanon, and Kenya.
  • Timing and decision-making: 49% of the more than 1,000 prospective students surveyed in 2011from Africa and Middle East countries reported that they planned to enroll in a graduate business program within 6 months from the time of the survey. And, 32% hoped to enroll within the next year.

Related Resources

Presenters

The following GMAC staff guided this presentation:

  • Sabrina White, Market Development Senior Manager, Americas
  • Alex Chisholm, Senior Manager, Statistical Analysis
  • Ron Sibert, Africa Business Development Director

Additional Resources

Find data related to Africa and the Middle East in the GMAC research reports below.

Visit each of the links below to access our interactive data reports from surveys and filter by region or citizenship, or search by region in survey report PDFs.

Webinar Files

Webinar Files