Webinar: From Online Dating to Terms of Engagement

Tuesday | September 16, 2014 | 11 am EDT | 4 pm BST


From Online Dating to Terms of Engagement: Building a stronger pipeline to maximize your recruiting

Recruiting candidates can feel like online dating, at times exciting yet challenging (or even frustrating). You’re looking for the right fit, similar interests, and someone who will want to make a long-term commitment to your program. But it’s extremely rewarding when you find the right person.GMASS Webinar

Discover how GMASS – a global and searchable database of candidates – and your CRM system can work in partnership to build engagement, manage interest, and measure ROI. 

See first-hand how GMASS can assist you in building a stronger pipeline of candidates by creating custom searches and tailored criteria to meet your program’s needs.

The Frankfurt School of Finance Management and The Pennsylvania State University Smeal College of Business will share their experience using GMASS with their CRM system to maximize their new relationships with candidates. 

Key take-aways: 

  • Overview of GMASS 
  • See the search criteria and learn how to customized 
  • Find out how your peers are using GMASS along with their CRM


Hear from the Frankfurt School of Finance Management, The Pennsylvania State University, and GMAC:

  • Paula McKay, Director, School Products, Graduate Management Admission Council 
  • Oliver Matthews, Head of Marketing, Frankfurt School of Finance Management 
  • Stacey Dorang Peeler, MBA Admissions Director, The Pennsylvania State University, Smeal College of Business 
  • Moderator: Betsy Kacizak, Professional Education & Training, Senior Manager

Additional Resources

Explore additional tools to help with recruiting and marketing your program: