Webinar: History Repeats: Why Segmentation and Engagement Really Do Work

Wednesday | September 18, 2013 | 11:30 am EDT | 4:30 pm BST

Overview

Recruit Business School Students using GMASS

History Repeats: Why Segmentation and Engagement Really Do Work

During this webinar, we will be exploring GMASS, a database of pre-GMAT and GMAT candidates, and how schools are searching for and marketing to these prospective students. Learn what has worked in the past and what continues to work now, including segmentation strategies and engagement techniques that create successful recruiting campaigns and why schools rely on GMASS to help build a larger pipeline.

Joining the webinar to share their best practices and tips to maximize results with GMASS names are Peggy Conway, Director of MBA Admissions at Texas Christian University, M.J. Neeley School of Business, and David Bergheim, Director of Marketing at University of San Diego, School of Business Administration. Both have proven over time that with continuous process improvement, looking at metrics, and listening to their candidates, outreach efforts have a high ROI. Learn from your peers who are doing it right!

This is a must-attend webinar if you are interested in expanding your candidate pipeline.

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Presenters

Hear from the following GMAC staff and admissions professionals during this presentation:

  • Paula McKay, Director, Customer Care, GMAC
  • Peggy Conway, Director of MBA Admissions at Texas Christian University, M.J. Neeley School of Business
  • David Bergheim, Director of Marketing at University of San Diego, School of Business Administration
  • Moderator: Betsy Kacizak, Senior Manager, Professional Education & Training, GMAC

Additional Resources

Read more about GMASS: