GMASS Webinar | Email Marketing Best Practices That Drive Results

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Are you up to date with the latest email tactics that drive results? The world of email marketing is constantly evolving, and everything from subject lines to authentication filters are affecting your ability to reach and convert candidates.

Hear from a top speaker from this year’s GMAC annual conference – Worldata's President & CEO, Jay Schwedelson. This webinar will explore what offers gain candidates, what techniques are proven to work, and what is driving strong direct marketing results using email, social & mobile marketing, emerging media and integrated marketing initiatives.

Topics covered in the webinar include:

  • Learning what to do and what not to do in email techniques
  • Examples of today’s best email practices
  • How your GMASS leads can be used more effectively to meet your admissions goals and pipeline objectives

This complimentary webinar will be of interest to business school professionals working in the functional areas of admissions, marketing, and recruitment. Following the presentation, attendees will have the opportunity to continue the dialogue in a Q&A session with the presenters.


Jay Schwedelson, President & CEO, Worldata


Paula McKay, Director, Product Management, GMASS