Webinar | GMAC Application Trends 2018: Measuring the Market

October 3, 2018

Gain useful insights on the current state of global demand for graduate management education based on the results of GMAC’s latest Application Trends Survey.

Watch the Recording
Download the Slides
Download the Transcript
Topics covered in the webinar include: 
  • Application volume trends for a variety of business school program types
  • Trends in demand among specific candidate groups, including domestic and international students, women, and underrepresented populations 
  • A brief tutorial on how participant schools can use their customized benchmark report 

This webinar is of particular interest to business school professionals working in the functional areas of admissions, recruitment, and marketing, in addition to business school leaders generally. Following the presentation, webinar registrants had the opportunity to continue the dialogue in a Q&A session with the presenters. 


  • Matt Hazenbush, Research Communications Senior Manager 
  • Rhonda Daniel, Survey Research Manager 


  • Eric Chambers, Director, Market Development, Americas