Webinar | Application Trends Among Business Master's Programs: Comparing the US and Europe

October 31, 2018 

Join GMAC researchers for a deep dive into global demand for business master’s programs.

Watch the Recording
Download the Slides
Download the Transcript

Drawing upon the 2018 Application Trends Survey, this webinar explores findings specific to business master’s programs, including an exploration of the similarities and differences between business master’s programs in Europe and the US.

Topics covered in the webinar include:

  • What do we mean by a business master’s degree?  Introducing the master’s lexicon to facilitate discussions about, and between, different types of master’s programs
  • Trends in application volume for different types of business master’s programs
  • Trends in demand by specific candidate groups for different types of business master’s programs
  • Insight into recruitment and candidate outreach strategies for business master’s programs

This webinar is of particular interest to:

  • School professionals with responsibility for marketing, admissions, and/or program management of pre-experience master’s programs
  • Strategic decision makers for the master’s portfolio
  • Schools in the US and Europe, or those interested in these two markets


  • Matt Hazenbush, Research Communications Senior Manager
  • Rebecca Loades, Director, Master Programs