GMAC Connect Presents: How to Use Email Marketing More Effectively in Recruiting

One of the most effective methods to create personal connections with top business school candidates is email marketing. In fact, 92% of candidates chose email as their preferred channel for school communications in a recent survey. 

Access the webinar recording and learn more about:

  • Best practices in email marketing to create cost-effective yet high-performing email marketing campaigns
  • Tips on making personal connections with candidates through email
  • Strategies for tracking and maintaining your connections with candidates
  • Tracking KPIs to demonstrate your ROI

Access the webinar
Download the slides

GMAC Connect is a suite of discovery and engagement solutions that enables business schools to reach the largest qualified, global candidate pool interested in pursuing an MBA or Business Master’s degree. Request a demo at gmacmedia@gmac.com.