One of the most effective methods to create personal connections with top business school candidates is email marketing. In fact, 92% of candidates chose email as their preferred channel for school communications in a recent survey.
Access the webinar recording and learn more about:
- Best practices in email marketing to create cost-effective yet high-performing email marketing campaigns
- Tips on making personal connections with candidates through email
- Strategies for tracking and maintaining your connections with candidates
- Tracking KPIs to demonstrate your ROI
Access the webinar
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GMAC Connect is a suite of discovery and engagement solutions that enables business schools to reach the largest qualified, global candidate pool interested in pursuing an MBA or Business Master’s degree. Request a demo at firstname.lastname@example.org.