To Sell is Human: A Dialogue with Dan Pink, Author
Thursday | May 15 | 2014 | 8:15 pm - 10:15 PM
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In his most recent book, To Sell is Human: The Surprising Truth about Moving Others, author and thought leader Dan Pink makes a compelling argument that most of today’s work force is in sales. While we all might not be specifically earning a livelihood by convincing others to purchase our products, most of us spend our work hours pitching, persuading and influencing others. Certainly, we – business schools and GMAC – have a vested interest in “selling” the benefits of graduate management education to prospective candidates. In this intimate, interactive and engaging conversation, Dan Pink will sit down and explore with Roundtable attendees and GMAC leadership ways in which we can best promote our schools, our offerings, and our industry.