Using Open Innovation to Create Tomorrow's MBA

Wednesday | January 20 | 2016 | 6:15 pm - 7:30 PM
Bayview Ballroom

Peer Submitted Session

The world’s top companies like BMW, Proctor & Gamble, Intel, MasterCard and others are using Open Innovation to create new products and services and to improve their existing offerings. The College of William & Mary’s Raymond A. Mason School of Business is currently using Open Innovation to redesign its full time MBA curriculum and program.  William & Mary’s “Tomorrow’s MBA” is an online discussion and contest where professionals, students, and innovators are engaged in a community to “co-create” a new, sustainable, relevant MBA for William & Mary. This session will explain how this “outside-in” approach is being conducted at William & Mary and how any business school can do the same.​


Karen Locke, Pat and Margaret Walsh Professor in Leadership and Ethics, Raymond A. Mason School of Business, College of William & Mary

Max Rapp, Team Lead for North American Campaigns at HYVE, HYVE Innovation Group

Ken White, Associate Dean, MBA & Executive Programs, Raymond A. Mason School of Business, College of William & Mary