Concurrent Sessions II

Wednesday | January 21 | 2015 | 6:30 pm - 7:45 PM

Using Experience Mapping to Improve Your Admissions Outcomes
Naples 1
Experience mapping is an innovative research method that traces the journeys customers take as they receive a service from an organization; the goal is to improve customer satisfaction by reducing the journeys’ emotional low points and maintaining the highs. This session will introduce experience mapping and review how Georgetown University has implemented it in their admissions process to explore and improve the candidate experience. Find out what they decided to keep and change to improve candidate satisfaction. 

Shari Hubert, Associate Dean MBA Admissions, Georgetown University, McDonough School of Business
Natalie Foley, Vice President & COO, Peer Insight


Curating the Digital Customer Journey
Naples 2
The only thing evolving faster than technology is consumer behavior. And, the two are inseparable. This "digital revolution" has forever shifted the balance of power between customers and brands. In this fast-moving multimedia presentation, you’ll learn from marketing examples, strategies and insights for managing the ever-changing expectations of an increasingly connected and digital customer base, and learn and share best practices.

Michael Schinelli, Chief Marketing Officer, Kenan-Flagler Business School, University of North Carolina


Creating Frameworks for Effective Financial Strategy
Naples 3
In this fiscal environment, being able to support, defend and understand your income and expenses for budgeting and forecasting is a critical. Using real examples, this session will review the frameworks necessary for effective budgeting and resource allocation in your program's operational costs, and ensure that your structure fits your overall strategy. The session will give you the necessary tools to increase efficiencies in your next budget cycle, clarify and justify budgets, and build a case for a different (and ideally larger) budget.

Brad Vierig, Associate Dean of Executive Programs, David Eccles School of Business, University of Utah


Creating Integrative Learning and Curricular Innovation Through Action Research
Sicilian Ballroom
Peer Submitted ContentMBA students often struggle to articulate what they are learning, how tools and frameworks from different courses go together, and the relevance of their academic knowledge to their personal and professional lives. In this session, learn about the initial findings from the first phase of a three-year action research effort focused on developing integrative and lifelong learners at the Stephen M. Ross School of Business at the University of Michigan. Discover the responses to questions that include: How do MBA students become fragmented learners? What does an integrative MBA look like? How do we know when MBA students are able to integrate their learning? What types of learning experiences do MBA students need in order to integrate their academic knowledge with real-life experiences? In addressing these questions, Ross will share their framework for integrative and lifelong learning, examples of some course and curricular-level innovations, and their model for Integrative Action-Based Learning.

Melissa Peet, Director of Integrative Learning and Knowledge Management Stephen M. Ross School for Business, University of Michigan
Valerie Suslow, Sr. Associate Dean for MBA Programs Stephen M. Ross School for Business, University of Michigan