Concurrent Sessions I

Wednesday | January 21 | 2015 | 4:00 pm - 5:15 PM

Implementing a New Strategic Management Framework for Institutional Success
Naples 1
Building on the program portfolio model for strategic resource allocation presented at Leadership in 2014, this session will present a highly effective and comprehensive framework for strategic management of graduate management programs and institutions. The framework will examine linkages between data and information that facilitates progress and performance measurement, as well as tools to advance GME institutions, enhancing their competitive position and value propositions.

Moderator: Camilla de Wit,
Principal, Setzer Group Boston
Toby McChesney, Assistant Dean of Graduate Recruiting and Student Services, J. Mack Robinson College of Business, Georgia State University
Santanu Chatterjee, Director, Full-Time MBA Program & Associate Professor of Economics, Terry College of Business, University of Georgia
Charles Brinkerhoff, Director MB Aand MS Programs, Krannert School of Management, Purdue University


Managing the Rise of Specialty Masters Programs from a Strategic and Operational Perspective
Naples 2
The past few years has seen a rise in one- and two-year specialized masters programs in a variety of subjects and formats, targeted to a variety of audiences (pre-experience, post-experience, full-time, part- time, etc.). This session will provide an overview of recent trends, including growth of global GMAT test takers who are interested in these types of programs. It will feature a panel of schools that recently added a number of specialized masters to their portfolio, focusing on how they achieved it from a strategic and operational point of view—reasons for launching programs, services offered, and resources needed.

Moderator: Gareth Howells, Executive Director, MBA and MiF Programmes, London Business
Cliff McCormick, Executive Director, MBA/MS Admissions, Robert H. Smith School of Business, University of Maryland
Patricia Caffrey, Director of Admissions and Enrollment, Gabelli School of Business and Interim Dean, Graduate School of Business Administration, Fordham University
Vanessa Perry, Assistant Dean, GWSB Specialized Masters Programs and Interim Associate Dean of Graduate Programs, George Washington University School of Business


Admissions Analytics: No More Surprises!
Naples 3
Bigger and better data can give business school leaders more panoramic and granular views of each stage of the admissions funnel. Learn best practices for tracking data and applying key metrics and ratios to drive admissions objectives, strategies, and tactics. Discover how admissions analytics enable you to stay on track and implement smart interventions when the data suggests an adverse trend, even eliminating end-of-season enrollment surprises. Whether you aren’t sure how to get started, or you simply want to sleep better at night, this interactive discussion will help put you on the path to data-driven admissions success.

Marci Armstrong, Associate Dean, Graduate Programs, Cox School of Business, Southern Methodist University
Gary L. Mangiofico, Associate Dean, Executive Programs, Graziadio School of Business and Management, Pepperdine University
Brad Vierig, Associate Dean of Executive Programs, David Eccles School of Business, University of Utah


What’s On Your MBA Dashboard? Managing Data to Make Key Decisions and Increase Efficiency
Sicilian Ballroom
This session will focus on managing integrated data to make critical decisions and increase efficiency throughout the student lifecycle. Using real dashboard examples from schools, explore what information you need to capture, and how to effectively organize and present it in order to make critical decisions for your program.


Moderator: Orla Nugent
, MBA Programmes Director, UCD Michael Smurfit Graduate Business School Ireland
Carrie Marcinkevage, MBA Managing Director, Smeal College of Business, Penn State
Sean Ferguson, Associate Dean of Master’s Programs and Director of MBA Programs, HKUST School of Business and Management