Concurrent Session IV
Friday | January 23 | 2015 | 1:45 pm - 3:00 PM
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Business School Storytelling for the 21st Century
With the proliferation of program offerings, it’s a conversation that comes up again and again in both the media and in countless business schools around the world. So how can business schools stand out from their peers and non-traditional competition? How can they articulate their value proposition in a way that gets heard above all the rankings noise? We’ll walk you through the benefits of storytelling and how it can be the most powerful tool in your recruitment toolkit simply because it changes the way people think and act. Learn how to start thinking about how to craft a story for your brand that connects and engages with prospective students.
Barbara Coward, Vice-President of Innovation and Development, Converge Consulting
Dee Steinle, Administrative Director of MBA Programs, The University of Kansas
Market Data 20/20
Join us for a look back at 2014 trends, the highs, and the lows for graduate management education. Explore the global environment and how the landscape is changing and how it could impact your programs in 2015. A facilitated discussion will follow.
Michelle Sparkman-Renz, Director Research Communications, GMAC
Using E-Learning to Improve Traditional MBA Programs
The media is full of stories about how MOOCs and fully-online MBA programs are changing the face of business education, but there is very little information about how e-learning technology can be used to augment and improve traditional MBA programming. This session will focus on strategies and best practices that schools are using to integrate technology and e-learning.
Martin Boehm, Dean of Programs, IE Business School
Beth Bristol, Assistant Dean, F.W. Olin Graduate School, Babson College
Sherri Downing, Chief Learning Technology Officer, W.P. Carey School of Business, Arizona State University
Don Huesman, Managing Director of the Innovation Group, The Wharton School, University of Pennsylvania