Managing a Portfolio of Programs
Thursday | January 24 | 2013 | 8:00 pm - 9:15 PM
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The economic crisis continues to affect graduate management education in many ways. School professionals like you are constantly being asked to do more with less, which can mean adding more programs to an already-strained system to try to make an impact on the bottom line. How can you truly evaluate whether you have a balanced number of programs in your portfolio given the available resources, market demand, and your school’s image and reputation? This session will weigh strategic vs. financial considerations for launching new programs and examine different schools’ approaches to managing and delivering a portfolio of programs to maximize their bottom line.
Marci Armstrong, Associate Dean, Graduate Programs, Cox School of Business, Southern Methodist University
Jian Gao, Professor, Chair, Department of Innovation Entrepreneurship and Associate Dean, School of Economics and Management, Tsinghua University
Kay Keck, Vice President for Full-Time Programs, Thunderbird School of Global Management
Gary Mangiofico, Associate Dean, George L. Graziadio School of Business and Management, Pepperdine University
Moderator: Khaled Dahawy, Director, Master of Business Administration Programs, American University in Cairo