Idea Lab: Devising Breakthrough Solutions to Old Problems
Thursday | January 24 | 2013 | 6:15 pm - 7:30 PM
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The news business has struggled mightily with the transition from traditional paper and broadcast formats to fast-changing online platforms. If you were a consultant helping news executives re-imagine the industry, how might you do it? Working from a real-life scenario like this, a facilitator from the design firm IDEO leads you through a workshop on ideation and problem-scoping techniques. You’ll learn simple, human-centered methods for making big problems smaller and finding the right ideas to solve them. In addition to helping you apply these techniques to your own work, this lively session will be a fun way to connect with other attendees, share some laughs, and learn some new tricks.
Joe Brown, Business Designer, IDEO