Concurrent Sessions III

Thursday | February 2 | 2012 | 7:30 pm - 8:45 PM

Be Prepared: Risk Prevention and Crisis Management for Student Travel Programs
Tsunamis... riots... bus crashes... medical emergencies. Is your school prepared if your faculty, staff, and students encounter any of these while they’re abroad on a school-sponsored trip? Do you have communication channels and decision-making processes in place to handle a major crisis? Are you prepared with good in-country contacts and people you trust to call upon? Do you have financial resources set aside to divert and redirect the program if needed? Using their three very different experiences following the Japanese tsunami as a case
study, a panel of school professionals will discuss what they learned from the crisis and how they would answer those questions. Led by an expert travel planner, they will share with you the changes they’ve made to be better prepared for future travel-related disasters.
Diane Badame, Assistant Dean and Academic Director, Marshall School of Business, University of Southern California
Bertrand Guillotin, Director, International Programs Office, The Fuqua School of Business, Duke University
Rick Rosenfeld, Director of Client Services and Risk Management, WorldStrides Capstone Programs
Sherilyn Scully, Director, Student and Academic Services, School of Management, Yale University

Critical Thinking@Olin: 2011 MBA Roundtable Innovator Award Winner
Critical Thinking@Olin is a programmatic initiative that fundamentally changes the way business students formulate challenges so that they solve the right problem the first time. This novel approach to teaching
critical thinking was launched in 2007 at Washington University in St. Louis. Integrated across the curriculum, the initiative includes two new courses as well as peer and self-assessments; faculty and staff training on the tools and techniques; and ways to incorporate expectations of critical thinking into all courses throughout the
curriculum. In addition to describing the initiative’s key components and its success, this session will provide you with tools that can immediately improve your own formulation capabilities.
Jackson Nickerson, Frahm Family Professor of Organization and Strategy, Olin School of Business, Washington University in St. Louis; and Associate Dean and Director of the Brookings Executive Education Program

How to Create Sustainable Business Leaders
(Repeats at 2:30 pm Thursday)
Graduate management education can play a role in preparing the next generation to implement decisions that make both good business and good-for-the-planet sense. In addition to being the right thing to do, providing sustainability concepts and tools can become a source of competitive advantage for your school as candidates worldwide are choosing programs based on their sustainability curriculum. This session will introduce you to what sustainability really means and provide an in-depth benchmark for best practices, concepts, and processes from business schools worldwide. Imagine the impact a new generation of managers and leaders can have if you arm them with the knowledge and tools to implement sustainability in their business practices, whatever and wherever they are.
Giselle Weybrecht, Independent Consultant and Author of The Sustainable MBA: The Manager’s Guide to Green Business

Research + Press = New Program Success
(Repeats at 2:30 pm Thursday)
This session focuses on two keys to success with new MBA program offerings: (1) pre-design research that helps you distinguish a truly viable program from one that responds to a passing trend and (2) media coverage that helps you spread the word during the program launch and beyond. Among the questions you’ll explore: How do you decide whether to conduct research in house or outsource it? Why do some program offerings succeed while others fail? When a well-researched program is ready to launch, what are reasonable expectations for success? How can a thoughtfully executed media relations campaign help fill seats and drive institutional buy-in? And
what can national or local press coverage of the program realistically do for your faculty, students, alumni, and donors?
Kent Holland, Partner, Plesser Holland Associates
Brian Mahoney, Managing Partner, Percept Research