Concurrent Sessions II

Thursday | February 2 | 2012 | 6:00 pm - 7:15 PM

Cultivating an Entrepreneurial Mindset
To succeed in today’s fast-paced, rapidly changing, global business environment, MBAs need to employ the same thought processes that are second nature to successful entrepreneurs—a high propensity for risk, innovation, and achievement. What are business schools doing to develop their students’ entrepreneurial spirit? Join a panel of your colleagues from schools with a strong focus in this area to learn about innovative curricular initiatives and techniques for cultivating an entrepreneurial mindset.
Beth Bristol, Senior Associate Director, Graduate Programs, F.W. Olin Graduate School of Business, Babson College
Joe LiPuma, Professor and Director, IMBA, EMLYON Business School
Rhett Weiss, Executive Director of the Entrepreneurship and Innovation Institute, Johnson Graduate School of Management, Cornell University
Moderator: Lydia Price, Associate Dean and MBA Director, China Europe International Business School (CEIBS)

How to Create Sustainable Business Leaders
(Repeats at 2:30 pm Thursday)
Graduate management education can play a role in preparing the next generation to implement decisions that make both good business and good-for-the-planet sense. In addition to being the right thing to do, providing sustainability concepts and tools can become a source of competitive advantage for your school as candidates worldwide are choosing programs based on their sustainability curriculum. This session will introduce you to what sustainability really means and provide an in-depth benchmark for best practices, concepts, and processes from business schools worldwide. Imagine the impact a new generation of managers and leaders can have if you arm them with the knowledge and tools to implement sustainability in their business practices, whatever and wherever they are.
Giselle Weybrecht, Independent Consultant and Author of The Sustainable MBA: The Manager’s Guide to Green Business

Managing Your Elective Portfolio
As MBA programs revamp their core curricula to offer more flexibility, providing a balanced portfolio of elective offerings becomes increasingly important. How do you best build and manage a suite of elective offerings? What approaches are schools using to meet faculty, student, and market demands while simultaneously driving innovation and prudently managing resources? Session leaders will share relevant benchmarking survey data and present their approaches to portfolio management. Then each will facilitate an interactive session among attendees, who will be grouped by the size of their elective portfolios.
Sean Ferguson, Assistant Dean of Degree Programs, Jesse H. Jones Graduate School of Business, Rice University
Gareth Howells, Deputy Associate Dean, London Business School
Toby McChesney, Assistant Dean of Graduate Recruiting and Student Services, J. Mack Robinson College of Business, Georgia State University

Research + Press = New Program Success
(Repeats at 2:30 pm Thursday)
This session focuses on two keys to success with new MBA program offerings: (1) pre-design research that helps you distinguish a truly viable program from one that responds to a passing trend and (2) media coverage that helps you spread the word during the program launch and beyond. Among the questions you’ll explore: How do you decide whether to conduct research in house or outsource it? Why do some program offerings succeed while others fail? When a well-researched program is ready to launch, what are reasonable expectations for success? How can a thoughtfully executed media relations campaign help fill seats and drive institutional buy-in? And
what can national or local press coverage of the program realistically do for your faculty, students, alumni, and donors?
Kent Holland, Partner, Plesser Holland Associates
Brian Mahoney, Managing Partner, Percept Research