Building Brands on Purpose

Tuesday | November 20 | 2012 | 6:00 pm - 7:15 PM
Auditorium, National University of Singapore

More and more research shows that brands that consciously seek to make a contribution to society are more successful than brands that do not. Today’s business school aspirants are attracted to brands with a higher purpose. How can Asia Pacific business schools better communicate their ideals to a new generation of candidates from around the world? Drawing on examples of leading brands from very different categories, a branding expert will share insights into how you can build a distinctive brand even in a cluttered space.

Stephen Mangham
Partner, Mangham Gaxiola