European Conference 2018

14-16 November, 2018 | Berlin, Germany | ESMT Berlin | #GMACEurope2018



The GMAC European Conference is designed for school professionals in admissions, marketing, recruitment, international affairs, and program management. This is a global forum exploring issues of increasing importance within a growing European graduate management education landscape. Whatever your role is, the European Conference aims to inform, inspire and prepare you for the challenges ahead.

This year, the GMAC European Conference will be held in Germany’s vibrant capital city of Berlin at ESMT Berlin. Join us for this unique opportunity to see, hear and share the latest thinking in graduate business education through a carefully crafted schedule of keynotes, workshops, interactive sessions and networking opportunities, presented by experts and peers from across the sector.

This year’s European Conference will cover three major strands – digital strategy and analytics, innovation and change in the admissions process, and personal growth through professional success - providing a comprehensive experience that will prepare and inspire you for the current and future challenges ahead.


Wednesday, 14-16 November, 2018


ESMT Berlin Schloßpl. 1, 10178 Berlin, Germany

Conference Format

In addition to deep-dive plenary, topic-focused concurrent sessions and interactive workshops, you will also enjoy networking time with industry colleagues over the two-day conference.

Wednesday 14 November

11:00am - 1:30pm: Google Analytics workshop, €175.00 + VAT 

2:30pm - 4:30pm: Applied Examples of Market-Driven Decision Making with GMAC Research. (Optional workshop. Included as part of conference registration.)

5:30pm - 7:00pm Welcome Reception and Registration

Thursday 15 November

8:15am - 5:15pm Day 1 of Conference

6.30pm - 9:30pm Drinks Reception and Conference Dinner

Friday 16 November

8:45am - 2:00pm Day 2 of Conference

Detailed agenda coming soon.

Registration and Fees


Pre-Conference Workshop Registration Fee: €175 + 19% VAT
Early-bird Registration Fee: €690 + 19% VAT
Regular Registration Fee (after 5 October): €790 + 19% VAT

The conference registration fee includes all scheduled meals and program materials.


Payment can be made via credit card, wire transfer, or check. Payment must be received within 30 days from the date of your invoice or by Wednesday, 31 October, 2018, whichever is sooner.

Cancellation Policy

If you need to cancel your conference registration, please email Refunds will be granted if a written cancellation notice is received by email to on or before Friday, 5 October, 2018. Refunds will not be granted after this date. Please allow six to eight weeks for a refund.


Registration substitution will be granted if: (1) written notice is received by on or before Friday, 5 October, 2018 and/or (2) replacement registration contact information is submitted on or before Friday, 5 October, 2018.

Contact Us

For further information about the conference, please contact: