2017 GMAC Asia Pacific Conference

November 2 - 3, 2017 | CUHK Business School | Hong Kong, China

Graduate Management Education: Looking Forward

Graduate management education (GME) has certainly evolved over the years, but perhaps no time has yet seen the exponential growth and development that we are currently experiencing.

The MBA is being offered in multiple ways which differ in everything from length (1-year/2-year), to delivery (online, onsite and everything in between) to format (Full-time, part-time, EMBA).  We are seeing new concentrations emerge such as entrepreneurship and data analytics, as well as creative school partnerships leading to joint/global MBAs. 

GME itself means so much more than just the MBA as we see the explosion of Masters programs within schools' portfolios.  And of course, candidate expectations and employer needs have changed significantly as technology, global integration and social responsibility influence the way we work. 

The 2017 GMAC Asia Pacific Conference explores the future of the MBA, and GME, from just a few of these multiple perspectives.

Who Should Attend

This conference is a must-attend event for those who are interested in knowing how to better connect with today’s candidate pool and help create experiences that will best prepare them for the future workplace. Whether you are in marketing, recruitment, admissions or program management, you’ll come away with new intelligence that you can put to work immediately.

Conference Format

Wednesday, November 1

5.00pm – 7.00pm Welcome Reception & Registration

Thursday, November 2

9:00 – 5:00 am Day 1 of Conference
6.30pm – 8.30pm Dinner Cruise on Aqua Luna

Friday, November 3

8.30am – 4.30pm Day 2 of Conference


List of Sessions Under Development

Keynote Address - Trends in Strategic East Asia, 2017: Asia Remains a Good Location for Business Education

From geopolitical shake-ups to the rise and fall of economies, every day the news brings about more and more uncertainty about our world.  What are those global trends that may most impact our business schools and universities?  For this we turn to international economic policy expert, Dr. Robert Kelly.  You may know Dr. Kelly as the “BBC Dad” – a YouTube star after his daughter and then wife unexpectedly made an appearance on one of his reports. What you may have missed, however, is Dr. Kelly’s tremendous insights into the current state of Asia’s political, economic, and security climates.  Here’s your chance as Dr. Kelly sums up for our audience the top trends that will surely be impacting b-schools now and in the near future.

Deans’ Panel

A panel of Deans from schools across Asia discussing how they see world events influencing their strategies for program growth and development.  Questions will include geopolitics, technology, the uniqueness of the Asian MBA, and the need for global diversity in the MBA classroom.

The Research Perspective:  GMAC Data

This deep dive into GMAC research reveals what we “know” about the GME landscape in APAC.  What do candidates want and employers need?  Which markets are booming and which are emerging?  How is the market shifting in terms of degree offerings?  This synthesis of GMAT trend data, GMAC research reports and specialized studies will provide an overview of GME from the data perspective.

Pause for Performance: Mindfulness

The pace of organizational change continues to increase at an overwhelming rate.  Not only do our students experience this within our programs, but we experience it as professionals. Pause for Performance will allow us, as leaders, the time and space to down, breathe and think clearly.  Part keynote, part workshop and part ice-breaker, this session will not only help focus you on the learning ahead, but provide lessons that you can apply at work every day.

The Sustainable MBA

Based on her most recent book, The Future MBA, Giselle Weybrecht will share ideas on how we might rethink and reinvent our programs to ensure that they train the kinds of sustainability leaders, managers, entrepreneurs and intrapreneurs that our businesses and the planet need.  While some ideas could be put into practice tomorrow, others will require a complete rethinking of the way we view business education, and even more are meant to encourage action so that we can turn management education into a key player in moving the sustainability agenda forward.

The Rise of Specialized Masters

Whereas GME was once almost synonymous with the MBA, we are now experiencing an exponential proliferation of specialized masters’ degrees.  While once predominantly a European b-school offering, masters’ degrees are growing across the globe.  How is this trend impacting APAC b-schools?  What are the opportunities and challenges schools face when growing their masters’ portfolios?  This interactive panel will explore these and other questions.

Rethinking the GMAT Exam: Workshop

As students and programs evolve in the world of graduate management education (GME), GMAC is exploring what needs to change about how we are evaluating GME candidates.   Throughout 2017, GMAC sought input from faculty, admissions and corporate recruiters around the knowledge, skills, and personal characteristics they believe business school students should have.  We’ve started exploring how we might use this information to create the next generation GMAT.  But what would you do? During this highly interactive workshop, we will share what we learned, and your mission will be to help us pull it all together and rethink the GMAT exam.  You’ll be challenged to define what the next generation exam should assess, how best to share the information, and explore the trade-offs between various exam characteristics.  Are you ready to be GMAC for an hour or two?!

The Employer Perspective

A hallmark of the GMAC APAC Conference, the 2017 Corporate Panel will address what they are seeing in the workplace as to new employee expectations and preferences.  This years, however, our panel will include not just employers, but career services directors who are interacting on a daily basis with both students and corporate recruiters.   How are companies adapting recruiting and employment practices to be more in line with this generation’s communication style?  What is the role that technologies such as AI are having on employment and what skills are companies looking for in hires?  Are companies being more flexible in benefits and work-day structures to attract more diverse talent?  And a question familiar to almost all who work in business schools, how can we better place international students studying in our programs?


Registration fees

  • Early bird registration fee: USD600 until 14th September
  • Registration fee from 15th September: USD750
  • GMAC Representative discounted registration fee: USD540 (till 14 Sept) / USD675 (from 15 Sept)

The conference registration fee includes all scheduled meals and program materials. 

Please note: the conference is now at capacity. 

Cancellation Policy

All cancellations received before Oct 3 (30 days prior to the conference) will receive a full refund. Cancellations between Oct 3 and Oct 18 will receive 50% refund. Cancellations received after Oct 18 will not receive a refund. 

Venue & Hotel



GMAC is proud to host its Asia Pacific Conference with CUHK Business School, The Chinese University of Hong Kong. CUHK Business School is in Sha Tin, a 20-minute drive from Central Hong Kong. 


The official Conference Hotel is located adjacent to the Conference venue (walking distance):

Hyatt Regency Shatin
18 Chak Cheung Street
Sha Tin, New Territories

GMAC has negotiated discounted rates for the event.

HK$1,170 for single with daily buffet breakfast at Cafe for one person
HK$1,290 for double with daily buffet breakfast at Cafe for two persons

Book here to access the discounted rates

Contact Us

For further details about the conference, please contact:

Greater China

Yolanda Kwok, ykwok@gmac.com
Lili Chen, lchen@gmac.com

East Asia

Jason Lawrence, jlawrence@gmac.com

South Asia

Gaurav Srivastava, gsrivastava@gmac.com
Mandeep Singh, msingh@gmac.com