Peer Facilitated Discussions

Monday | November 14 | 2016 | 9:00 pm - 10:00 PM

Attendees will be able to choose from 4 PFD topics.

You will have an opportunity to participate in a semi-structured group conversation, enabling you to ‘think out loud’ about ideas or specific challenges and benchmark best practices with peer schools.

  1. Predicting and Anticipating Enrollment and Engaging Admitted Candidates to Impact Yield - Riley Auditorium
    Building the pipeline, engaging prospects, evaluating and finally accepting candidates to your program are all challenging tasks. All this effort is for naught if who you admit does not enroll in your program! Come prepared to share how you predict and anticipate enrollment as well as actionable strategies to ensure conversion after an admissions decision is communicated.
    Crystal Grant, Head of Admissions, Imperial College Business School
    James Barker, Market Development Manager, Europe, Graduate Management Admission Council (GMAC)

  2. Managing the Waitlist - Glover Room
    This session will analyze why the “waitlist” exists, as well as best practices in managing it to ensure top candidates stay engaged and interested in your program while you plan and forecast cohort size and composition.
    Charlotte Russell-Green, MBA Admissions Manager, Cambridge Judge Business School, University of Cambridge
    Sara Strafino, Market Development, Senior Manager, Europe, Graduate Management Admission Council (GMAC)

  3. How to “Manage Up” - Elton Room Knowing how to manage your boss can have a genuine impact on your, your manager’s, and your organisation’s long term success. This session will benchmark strategies and tools to manage up.
    Simone Kuhn, Marketing Manager Degree Programs, ESMT Berlin
    Rebecca Loades, Director, Innovation and Next Generation Systems, Graduate Management Admission Council (GMAC)

  4. Building and Engaging Your Ambassador Community - Bowring Room Engaging students, alumni, and faculty in your recruitment process is critical, especially as marketing and recruiting resources become more and more strapped. Come prepared to share and explore how schools build and leverage ambassadors, both in marketing their programs and in the student selection process.
    Sonia Gastaud, Head of International Marketing, Master Programmes, EDHEC Business School
    Camila de Wit, Consultant, Graduate Management Admission Council (GMAC)