GMAC Workshop (Optional)
Tuesday | November 15 | 2016 | 6:30 pm - 8:30 PM
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This hands-on workshop is designed for admissions professionals who want to use market research to make tactical and strategic decisions regarding recruiting, marketing, and program offerings. It will dive deeper into the GMAC segmentation study and help participants interpret its findings to assist with more effective communication to key market segments based on motivations.
Matt Hazenbush, Research Communications Manager, Graduate Management Admission Council® (GMAC®)