2016 GMAC European Conference

13-15 November | Cambridge, United Kingdom | #GMACEurope2016

European Conference

About the Conference

The GMAC European Conference is designed for school professionals in admissions, marketing, recruitment, international affairs, and program management. This is a global forum exploring issues of increasing importance within a growing European graduate management education landscape. Whatever your role is, you will come away with new ideas that you can put to work immediately.

Session topics will revolve around innovation and disruption to explore The Future of Work.

We will explore how technology, demographic changes and globalization are affecting the workforce and workplace, and discuss what graduate management education can do to respond and remain competitive. Prepare to be challenged and to harness your intrapreneurial spirit, enhancing your impact and effectiveness through a series of expert presentations, and workshops. 

Session topics include:

  • The future workforce: how technology and other changes will impact on how we work in the future, and how b-schools will need to adapt to offer qualified and skilled graduates to employers
  • A guide to segmentation and understanding changing candidate motivations
  • Innovation in admissions: an interactive workshop to gamify admissions processes
  • Attracting and selecting the best students for pre-experience programmes
  • Using information and data to inform recruitment strategies

In addition to deep-dive plenary and topic-focused concurrent sessions, you will also enjoy networking time with industry colleagues over the two-day conference. Also, for those who are newer to GMAC or simply need a bit of a refresher we’ll have an optional, free GMAC Toolkit workshop after the main event.

This year we are very excited to be visiting Cambridge, a city inspired over centuries by the innovative ideas of its ancient university and today sitting at the heart of Europe’s most intense entrepreneurial hub: Silicon Fen. To be held at Clare College–an institution that is one of Cambridge’s oldest yet also most modern–the Conference will offer a great setting for the usual GMAC opportunities for networking at our evening social events in and around this beautiful and dynamic city.


Registration fees:

£580 + 20% VAT
The conference registration fee includes all scheduled meals and program materials. 



Payment can be made via credit card, wire transfer or check.
Payment must be received within 30 days from the date of your invoice or by Friday, 04 November 2016, whichever is sooner.

Cancellation Policy

If you need to cancel your conference registration, please email programseurope@gmac.com.

Refunds will be granted if written cancellation notice is received by email to programseurope@gmac.com on or before Thursday, 14 October 2016. Refunds will not be granted after this date. Please allow six to eight weeks for a refund.


Registration substitution will be granted if: (1) written notice is received by programseurope@gmac.com on or before Thursday, 14 October 2016 and/or (2) replacement registration contact information is submitted on or before Thursday, 14 October 2016.

Venue and Travel

The 2016 GMAC European Conference is to be held at Clare College, Cambridge, UK. We will be using the College’s state of the art conference suite – the Gillespie Centre.

Conference Venue

The Gillespie Centre
Memorial Court
Queen's Rd

Map of the venue location

Memorial Court is located close to Cambridge city centre. Once you have reached Cambridge the venue is best accessed by foot or bicycle!

Hotel Accommodation

Hotel accommodation is at the Hilton Cambridge City Center which is conveniently located in the town centre.

Hilton Cambridge City Center
20 Downing Street
Cambridge CB2 3DT

Please also see alternative hotels within reasonable distance from the conference venue below:

Gonville Hotel
Gonville Pl,
(17 min walk)

Lensfield Hotel
53 Lensfield Rd,
(16 min walk)

Cambridge Leisure Park,
Clifton Way,
(Connection to venue via bus)

Hotel Ibis Cambridge (Opening in September 2016)
2 Station Square,
(Connection to venue via bus)

Getting to Cambridge

  • Cambridge is 80 km (50 miles) north of London and is served by direct rail services from London King’s Cross, London Liverpool Street and Stansted Airport.
  • For timings please check: www.nationalrail.co.uk
  • Cambridge city centre is a short walk or bus ride (service 1, 3 or 7) from the railway station.
  • For taxis call Panther on +44 1223 715 715
  • Bicycles may be hired from Rutland Cycles at the railway station or in the Grand Arcade.

Get Involved

Submit Your Conference Session Idea

Position you and your school as thought leaders in the graduate management education community by sharing your innovations, ideas, and best practices with your fellow attendees. Professionals attend the concurrent sessions expecting clear ideas, lessons, and success stories that they can implement at their schools. The objective of each concurrent session is to present innovative approaches to new or existing challenges so that session attendees can get inspiration and ideas for ways to approach similar situations.

We encourage you to get involved with the conference by submitting your concurrent session proposal. We will accept proposals submitted until August 1, 2016.

Steps to Submit Your Proposal

  1. Review the evaluation criteria (below) and the conference speaker policies.
  2. Gather the session information, review proposal deadlines, review your schedule and budget to confirm that you and all additional speakers are able to attend the conference between 13-15 November 2016 in Cambridge, UK.    
  3. Complete and submit the Concurrent Session Proposal Form by August 1, 2016.

What Happens After Your Proposal is Submitted?

  1. You will receive an email acknowledgement within two business days of submission.
  2. The Conference Proposal Committee will read submissions as received.
  3. After the submission deadline, the committee will convene to evaluate the submissions.
  4. You will be notified of the committee’s decision on or before August 19, 2016.

How is Your Proposal Evaluated?

Successful submissions will include the following criteria:

  • Content is applicable to the GMAC vision and mission.
  • Content includes new ideas or approaches to existing and upcoming challenges that are relevant to the graduate management education audience.   
  • Proposal clearly identifies session objectives and lessons that audience members will learn.
  • Proposal identifies how and why content is applicable to others in this community.


Speaker Presentations