Is Anyone Reading Email?

Thursday | November 10 | 2016 | 7:00 pm - 8:00 PM
Sasin Hall, 9th floor, Sasa Patasala Building

Benjamin Powell, CEO, Planner & Creative Director, DSA Global

Business schools are continuously trying to attract the right candidates to their business programs. But with so many media platforms, how do we capture a potential candidate’s attention in the first place? Is email still relevant? Does email compete or complement social media? And how do we communicate with a candidate once we know they are interested in our program? This presentation will explore how you can both gain AND retain the interest of prospective students by knowing your student motivations, taking advantage of your school’s ability to generate intriguing content, and following through on every lead.