Segmenting the Global GME Market
Friday | November 11 | 2016 | 3:30 pm - 4:30 PM
Sasin Hall, 9th floor, Sasa Patasala Building
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Sangeet Chowfla, President & CEO, GMAC
We know that not all candidates are alike. In early 2016 GMAC kicked off a Global GME Candidate Segmentation study in partnership with IPSOS, a well-known market research firm. The objective of this study was to help drive industry growth through rich and actionable insights on the motivations of the GME candidate pipeline, and the results of the study will help guide strategy and marketing efforts to prospective students. Sangeet Chowfla, CEO of GMAC, will be leading a session on the results of the segmentation study and the implications for the GME industry.