Session 1

Monday | November 23 | 2015 | 3:45 pm - 5:00 PM

Increase Applications and Reduce Marketing Costs through Inbound Marketing: Traditional graduate management education marketing channels are expensive, and it's difficult to track the ROI of direct mail, radio, and TV ads. Inbound marketing is a more cost-effective method and provides a measurable ROI for your marketing efforts. In this session, HubSpot will present the critical steps to create an inbound marketing strategy, helping drive application volume to your programs while reducing costs and providing a measurable ROI.

Amy Carroll, HubSpot