Using GMAC Data to Engage with Applicants in the Admissions Process

Monday | November 3 | 2014 | 7:15 pm - 8:45 PM
AIA Hall

What motivates young candidates or experienced professionals to pursue graduate management education? What are their expectations in terms of academics, student life, and future careers? What are the key drivers attracting them to study in Asia? Engaging candidates with the right information in the admissions process in key if your goal to recruit students who will fit into your classrooms and are well prepared for good careers post-graduation. Beginning with GMAC research, which explores candidate motivations, this session will offer multiple perspectives on how this information can be used to engage with candidates effectively, making them more likely to apply and fit within your program.


Alex Chisholm, Director, Statistical Analysis, GMAC