Engaging the Media Effectively

Tuesday | November 4 | 2014 | 7:15 pm - 8:30 PM
AIA Hall

Media coverage can become an important tool to get the word out about your program, current initiatives and general school news. Your objective is to impact how your institutions’ reputation is viewed by the market, and a third party such as the media can help build credibility. This interactive workshop will allow you to better understand how your school can create an effective communication strategy, better engage with local and global news media, and feel more confident in your media relations plans.

John Russell, Managing Director, North Head Communications