Engaging Through Digital Media

Tuesday | November 4 | 2014 | 3:00 pm - 4:15 PM
AIA Hall

Making sure all of your marketing channels are coordinated to ensure success can be a daunting task. Add the complexities of social media, which is becoming one of the most important communication channels for business schools today. Are you simply reacting to inquiries through the growing number of platforms, or are you taking a more holistic approach to engaging applicants in meaningful dialogue? This session will analyze various marketing platforms as well as best practices in recruiting and engaging candidates throughout the admissions process.

Jack Huang, CEO of Zinch, a Chegg Company
Eric Tian, Director of Marketing Partnerships, WeChat/Weixin
Rocky Zhen, Senior Partner of HiAll
Pearl Liu, Vice President & Product Manager, Thomas Reuters