Concurrent Sessions

Monday | November 18 | 2013 | 7:30 pm - 8:45 PM
The Honourable Society of Gray's Inn

Increasing, Reaching and Supporting Female MBA Students     
The Bingham Room
This session takes a fresh look at the gender imbalance within MBA programmes. Using the findings from a recent research project as a starting point, members of this panel will cover both the recruitment of new applicants and appropriate support for female students. In particular, they will explore whether it is possible to identify and reach a new segment of female MBAs and whether curricular or marketing enhancements could help increase our appeal to potential female candidates. Panelists will also consider the extent to which gender discrimination exists within our schools and our roles in preparing students for a career in a business world still dominated by men.

Wendy Alexander, Associate Dean, Degree Programmes and Career Services, London Business School
Maryke Luijendijk-Steenkamp, Director Marketing and Admissions, Rotterdam School of Management
Moderator: Rachel Killian, Client Services Director, Education, 360 Education
The Use of Social Media in Business School Marketing and Admissions   
The Large Pension Room
Although much has been written about the general use of social media for marketing purposes, few studies or recommended best practices focus on the world of business school marketing and admissions. This session will explore the findings of a recent research project conducted by Southwark Consulting (a business school enrollment management consultancy) that focuses solely on how leading business schools use social media for marketing and admissions. The session will include project findings followed by Q&A with school panelists from programmes that have found success in innovative uses of social media.

Danny Masting, Head of Brand Strategy, Zone Digital
Graham Richmond, Founder, Southwark Consulting
Luciano Rolon, Associate Director, HEC Paris
Steven Cousins, Head of MBA Recruitment and Admissions, Cass Business School