2013 GMAC European Conference

November 17-19, 2013 | The Honourable Society of Gray’s Inn | London, UK


2013 GMAC European Conference

Thank you for making the 2013 European Conference a success!
With more than 60 school professionals in attendance, the group convened in London for two days of enriching networking opportunities, innovative sessions, and inspiring keynote addresses. While focusing on Business as ….UNUSUAL, the conference explored millennials on the rise: is higher education ready for the next generation, the use of social media in business school marketing and admissions, and increasing, reaching, and supporting female MBA students among several other topics. Rick von Feldt gave a memorable keynote address on how changes in the workplace between 2011 and 2020 will affect recruitment and selection of student talent. To conclude the event, Della Bradshaw and Dave Wilson discussed the true disruptive factors of management education.

Email emea@gmac.com for more information.


Presentations are located on the Agenda tab, under the affiliated agenda item. 
Presentations are only available for conference attendees.

What You'll Learn

  • Why and how we must change the way we think about communicating with the millennial generation, our prospective candidate pool
  • How to rethink best practices in selection based on future workplace needs
  • Trends that noted experts in graduate management education believe will most drastically impact the industry in the coming years  

Why You Should Attend

Brought to you by the GMAC London office and the GMAC Professional Education & Training team, the GMAC European Conference is the must-attend event for those who are interested in knowing how to better connect with today’s candidate pool and help create experiences that will best prepare them for the future workplace. Whether you are in marketing, recruitment, admissions or programme management, you’ll come away with new intelligence that you can put to work immediately.

In addition to the deep-dive plenary sessions and topic-focused concurrent breakouts you’ll of course also enjoy and benefit from plenty of networking time with industry colleagues over the two day conference!

Registration Fees

GMAC member schools: GBP £450 + VAT
Non-member schools: GBP £540 + VAT

Keynote Speakers

Conference Keynote Speakers

Opening Keynote Speaker

Rick Von Feldt | Admissions 2020

Rick Von FeldtChanges taking place in the world between 2011 and 2020 will end a thirty year period in which we will be left with the largest workplace change of any decade in the last 100 years.  Four fundamental shifts are creating an urgent need to reconsider the nature of how work gets done inside companies and organisations.  Technology is being reinvented at breakneck speed. Social Networks redefine our old style of hierarchical leadership. Globalization and the changing face of the world will create a desperate talent contest. And on top of that, the largest generational shift in history will leave the Millennials to steward a culture that is profoundly different than our work environments of today.  What will all this mean for graduate management education?  How will this affect recruitment and selection of student talent that is best suited to lead in the new workplace?  Rick Von Feldt, Workplace Futurist, will explore with attendees the top trends that will impact the way in which we think about talent, today and tomorrow.
As a workplace futurist, Rick Von Feldt leads Kolaborative, a firm focusing on creating culture and capability for organizations who realize the dramatic changes happening between today and the year 2020. He is passionate about the dramatic changes happening in the next seven years, as the intersection of four shifts (technology, global, social and generational) creates the most dramatic change in company culture seen since 1910. He helped in research for the recent Business Week best seller book, "The 2020 Workplace". Rick has taught social learning boot camps at IESE University in New York City, and is often asked to teach Fortune 50 leadership courses on modern of leading in the 2020 Workplace.

As a coach, he works internationally with rising star business leaders who are doing more, better, faster. This includes leaders ranging in location from Silicon Valley to emerging markets including China and India.

Rick is a former Vice President of Learning and Organization Development at Hewlett- Packard. He also held leadership roles at Dell, and was a senior facilitator in the Gillette global leadership development program. Rick lived and worked in Asia for seven years while working for Dell and HP.

For the last three years, Rick has been a coach and lecturer in the Mastery of Communication program at the Stanford Graduate Program.

Closing Keynote Speaker

An Interview with Della Bradshaw

Della BradshawIn our closing keynote, we will turn the interview table.  GMAC CEO Dave Wilson has been interviewed many times by our guest, Della Bradshaw, but now it is his turn to ask the questions.  These two colleagues will collectively explore the many issues and ideas which they believe will have the greatest impact on the future of graduate management education. The unique vantage points from which both are able to view industry trends will provide for an engaging and thought provoking dialogue.  Just as with this “reverse” interview, we can guess that their views on the future will be anything but business as usual.

Della Bradshaw is business education editor at the Financial Times, where she has worked for the past 24 years in various writing and editing positions. She initially worked in the technology section of the paper, where she was technology lead writer. Della initiated the FT’s business education page in 1995 and published the first FT business school ranking in 1999. Since that time she has been business education editor and a close observer of the evolution of graduate management education.

Before coming to the Financial Times, Della was communications editor for Electronics Weekly, a reporter for Office Systems, and a freelance journalist. She also taught English in Japan, Turkey, and Italy. She earned her degree in English from the University of Ulster in Northern Ireland.

Dave WilsonDave Wilson assumed the position of President and CEO of the Graduate Management Admission Council in 1995.  Since taking on this role, Dave has twice taken the GMAT exam in a dramatically different direction. In 1995, he moved the exam from a paper-and-pencil-based test that was offered four times a year to a computer-adaptive test that was offered every business day of the year. A decade later, he terminated a 50-year relationship with the Educational Testing Service to find partners who were more focused on customer service, better technology, and global reach and security. In the testing year ending June 30, 2012, 59 percent of GMAT test takers were non-US citizens. In June 2012, the GMAT included a new assessment in integrated reasoning. 
Directly before joining GMAC, Dave served as managing partner and national director for professional development at Ernst & Young. From 1968 to 1978, he held faculty positions at the University of Texas at Austin, where he was awarded tenure, and at the Harvard Business School. He has published dozens of books, articles, texts, cases and monographs.
Dave completed his undergraduate studies at Queen’s University in Canada, his MBA at the University of California, Berkeley, and his doctorate at the University of Illinois.

Venue & Accommodation

Venue and Accommodation

Hotel Accommodation

The conference hotel is The Apex Temple Court Hotel. Reservations can be made by calling the hotel on +44(0)845 365 0000 and quoting the reference GMA1711.

Room rate for Sunday 17th and Monday 18th November at £249.00 per night, guaranteed for bookings made before 29th September 2013.
The Apex Temple Court Hotel
1-2 Serjeant's Inn
Fleet Street
London EC4Y 1LL
T +44 (0)203 004 4141
F +44 (0)207 583 7929

Conference Venue

The 2013 European Conference, London will be held at The Honourable Society of Gray’s Inn.

8 South Square
Gray’s Inn
London WC1R 5WT

Click here for a map of the location.

Traveling Around London

Information, including maps, on trains, buses, and taxis in London can be found here.