The Use of Social Media in Business School Marketing and Admissions
Tuesday | November 12 | 2013 | 7:20 pm - 8:20 PM
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Although much has been written about the general use of social media for marketing purposes, few studies or recommended best practises focus on the world of business school marketing and admissions. This session will explore the findings of a recent research project conducted by Southwark Consulting (a business school enrollment management consultancy) that focuses solely on how leading business schools use social media for marketing and admissions. The session will include project findings followed by Q&A with school panelists from programmes that have found success in innovative uses of social media.
Graham Richmond, Founder, Southwark Consulting