Closing Keynote: Rhetoric: One Perspective on Business School 3.0
Wednesday | November 13 | 2013 | 4:30 pm - 5:30 PM
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JC Spender suggests that management education focuses too narrowly on rationalism, with undue reliance on statistical analysis at the expense of business judgment and imagination. Yet entrepreneurship and innovation are key to economic growth. As JC sees it, Business School 3.0 might look more like education of 200 years ago, when future leaders were practised in the art of rhetoric and the management of others’ judgment. As politics, government, and business intertwine, tomorrow’s business leaders must be adept at persuasion, motivation, and communication. Join us as JC shares his perspectives on what it would mean for educators and students if we designed the business school model around teaching judgement rather than statistical analysis as the essence of strategy and leadership.
JC Spender, Visiting Professor at ESADE, Open University Business School, and Lund University School of Economics and Management