The Power of the Brand: The Benefits of Building and Delivering an International Business School Brand

Tuesday | November 12 | 2013 | 6:15 pm - 7:15 PM
Khemka Auditorium

What are the benefits of a clearly differentiated brand? How do you position your school to stand out internationally? How do you build, deliver, and communicate a strong reputation? Our experts will help us answer these important questions by offering two valuable perspectives: how corporate and consumer brands have been built in Asia; and what we can learn from examples in the highly competitive international business school marketplace.

Andrew Crisp, Founder, CarringtonCrisp
Jayant Murty, Director, Intel Corp