2011 GMAC European Conference

10–11 October, 2011 | IE Business School | Madrid, Spain


Thank you for attending the 2011 GMAC European Conference on 10-11 October, 2011 at the IE Business School in Madrid, Spain. The conference included discussion on the increased pressure on business schools due to globalisation and internationalisation. The conference also included information on ways to help attendees identify strategies and practises needed to innovate in a global marketplace.

GMAC professional development programmes provide access to innovative ideas, new information, and international networks for their attendees. The 2011 European Conference helped attendees rethink business as usual and expose them to:

  • An in-depth programme designed to explore best in class cases from schools that are successfully differentiating themselves
  • Toolkits, frameworks and models that you can use to help you develop and further your programmes’ points of differentiation
  • A network of colleagues based in Europe and beyond
  • A combination of best practices and lessons learned from within and outside graduate management education

Conference Presentations

Attendees can download conference presentations by visiting the agenda tab.

Facilitators & Speakers

David Bach
Professor of Strategy and Economic Environment, Dean of Programs, IE Business School.

Newton Campos
Director of Admissions, Blended Programs, IE Business School, with over 15 years of experience in marketing for technology and educational services.

Garrick Jones
Research Fellow at the London School of Economics and Political Science, Partner of the Ludic Group, a design led Strategy Consultancy, with over 20 years of experience working with governments and the world’s largest organizations in Innovation, Business Design, Problem Solving and Cultural Transformation.

Santiago Iñiguez de Onzoño
Dean, IE Business School

Javier Muñoz Parrondo
Director of Career Services, IESE Business School.

Marc Ventresca
Fellow, Wolfson College; Fellow, Oxford Institute for Science, Innovation and Society; and Faculty, Saïd Business School, University of Oxford

Giselle Weybrecht
Author of The Sustainable MBA – The Manager’s Guide to Green Business. 

Advisory Group

Lisa Bevill
Director, International Admissions
IE Business School

Ivan Bofarull
Director of Global Reputation
ESADE Business School

Princess Cox
Interim Director, Marketing & Admissions
Rotterdam School of Management

Virginie Fougea
Associate Director, Admissions

Orla Nugent
MBA Programme Director
UCD Smurfit

Lee Milligan
Admissions Manager
Copenhagen Business School

Rob Straw
Executive Director, MBA Programs
University of St. Gallen

Graphic Presentations

Below please find selected graphics from the 2011 GMAC European Conference. Click the thubmnails below to view the full versions of each graphic image.

Dean's Introduction
Santiago Iñiguez de Onzoño 
New GMAC Data & Marketing Tools
Alex Chisholm, Paula McKay, & Deborah Somers 


Opening Keynote
Marc Ventresca 
Setting the Scene
David Bach 



Best in Class: Sustainability
Giselle Weybrecht 
Best in Class: Teaching Technologies
Newton Campos 


Best in Class: New Assessment Strategies
Javier Muñoz Parrondo 
Best in Class: Globalisation Strategies
Ivan Bofarull 



Introducing Innovation Frameworks
Garrick Jones 
Putting Innovation Frameworks to Work
Garrick Jones