Pre- Conference Workshop: Data for Daily Use (repeated from 2015 Annual Conference)
Wednesday | June 22 | 2016 | 1:00 pm - 4:00 PM
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This hands-on workshop is designed for admissions professionals who want to use market research to make tactical and strategic decisions regarding recruiting, marketing, and program offerings. It will help participants to understand market data and to interpret findings to assist with decision-making. It will also identify opportunities to compare a school’s market position with peer institutions and examine approaches to investigating market position across the student lifecycle. Advance registration and fees required.
Speakers: Alex Chisholm, Senior Director, Research Services, Graduate Management Admission Council (GMAC); Matthew Hazenbush, Research Communications Manager, Graduate Management Admission Council (GMAC)