What Happens to your Marketing Efforts when you add new Programs

Thursday | June 23 | 2016 | 3:15 pm - 4:30 PM

There are multiple considerations to be made about managing and allocating resources when you add to your program portfolio. One of the first, and most critical, is marketing the new program.  How should you best allocate your marketing dollars?  Should you rely heavily on your already existing brand messages or do you create new ones?   Theses marketing questions become even more critical when the new program is one that targets a new audience for your school, when you create a new degree offering or when you partner with another institution to offer the degree.  Our panel of school professionals will share with you their experiences and learnings in such situations.  Come prepared with questions and be ready to share your own experiences.

Speakers: Rick Doyle, Head of Marketing / Degree Programs, ESMT European School of Management and Technology, Kate Klepper, Associate Dean, Graduate Business Programs, D’Amore-McKim School of Business, Northeastern University; Georgette Chapman Phillips, Kevin and Lisa Clayton Dean, College of Business and Economics, Lehigh University, Moderator: Dalia R. Pineda, Director, Admissions and Recruitment, Graduate and Professional Programs, C.T. Bauer College of Business, University of Houston

Focus Area: Marketing