Using Partnerships to Increase Your MBA Leads

Thursday | June 23 | 2016 | 7:45 pm - 9:00 PM

Peer Submitted ContentRecruiting high quality MBA candidates continues to be a challenge. Shrinking budgets, limited resources and an increasing number of program options makes identifying and convincing good candidates to choose to your program difficult. In this environment, utilizing a networked approach of strategic partners makes economic and business sense.  While establishing and nurturing the right partners for your institution requires a thoughtful approach, if done correctly it can produce a steady source of potential MBA applicants. This session will walk attendees through the process of identifying new partners, as well as nurturing relationships with new and established ones. Panelists will provide examples of how to increase domestic leads by working with corporate partners and associations such as Reaching Out MBA, Prospanica (formerly NSHMBA), Beta Gamma Sigma, AmeriCorps and many more.  Ideas for increasing your international leads by working with EducationUSA and government agencies will also be explored.  

Speakers: David Carroll, Director of Recruitment, MBA for Professionals, Willamette University; Ann Richards, Senior Associate Director of Admissions, Johnson Graduate School of Management, Cornell University Moderator: Aimee Akimoff, Director of Recruitment, Early Career and Career Change MBA, Willamette University

Focus Area: Recruiting