Re-imagining Our Approach to Recruiting Diverse Populations

Thursday | June 23 | 2016 | 3:15 pm - 4:30 PM

Institutions have similar goals when crafting their MBA classes: to create a diverse group of students that will enrich the learning experience for one another. However, the strategies we have been using to recruit underrepresented populations into the pipeline have often resulted in middling results. The significant decline in the pool of domestic US test takers, a 27% drop in the last five years, may portend more challenges in recruiting underrepresented groups. Simply put, our industry cannot afford significant drops in demographic groups where we have seen meager results in the first place. This session will briefly examine the current data landscape, explore possible reasons for the decline, and most importantly, discuss possible consequences of what this could mean for our programs. Panelists will then provide a cursory review of the existing partnerships and current resources available to yield these populations. Finally, the session will explore new and innovative approaches to recruiting underrepresented populations. Specifically, panelists will discuss ways in which we can better leverage existing data, as well as innovative strategies employed outside of higher education, to improve our own practice.

Speakers: Matt Hazenbush, Research Communications Manager, Graduate Management Admission Council (GMAC), Michael Robinson, Senior Associate Director, MBA Admissions, Columbia Business School, Katelyn Rosa Stephenson, Assistant Dean, MBA Admissions, McDonough School of Business, Georgetown University

Focus Areas: Diversity/Recruiting